Healthy Skepticism Library item: 6554

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bardelay D.
More on visits by sales reps
Essential Drugs Monitor 1995; (19):9

Abstract:

La revue Prescrire has never claimed that its monitoring network is representative. There are still wide discrepancies in the standard of training of sales representatives, despite the establishment of a training period for detailers. Although the revision to the code of the International Federation of Pharmaceutical Manufacturers Association is important it still does not take into account many important points. Some measures have been taken in France recently to control drug promotion but other initiatives are needed to reinforce them.

Keywords:
*letter to the editor/France/sales representatives/doctors/regulation of promotion/Syndicat National de l’Industrie Pharmaceutique/IFPMA/International Federation of Pharmaceutical Manufacturers Associations/ Code of Pharmaceutical Marketing Practices (IFPMA)/la revue Prescrire/EVALUATION OF PROMOTION: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909