Healthy Skepticism Library item: 6537

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Control of drug advertising in Canada
Ottawa: Drugs Directorate 1994 Oct 25

Abstract:

This is a comprehensive report dealing with the regulation of promotion in Canada that makes recommendations for future approaches to this issue. The purpose was to assess the current means of regulating drug advertising to health professionals and consumers and, where appropriate, to recommend changes that will not adversely affect the current level of consumer protection. The basic premises were that advertising should conform with approved product information and that the impact of any recommendations on government resources needs and industry regulatory burden should be kept to a minimum. Appendices deal with the compliance rate for broadcast and print advertisements for over-the-counter products; mechanisms for regulating drug advertising in Australia, United Kingdom and United States; the volume of over-the-counter advertising in 1992; and a survey of Drugs Directorate personnel on the topic of direct-to-consumer advertising of prescription drugs.

Keywords:
*analysis/*analytic survey/Canada/United States/United Kingdom/Australia/regulation of promotion/direct-to-consumer advertising/DTCA/over-the-counter medications/attitude toward promotion/Pharmaceutical Advertising Advisory Board (Can)/preclearance of advertisements/promotion costs and volume/print advertisements/broadcast advertisements/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/VOLUME OF AND EXPENDITURE ON PROMOTION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909