Healthy Skepticism Library item: 6527

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Continuing health education is focus of marketing code amendments
PMAC News 1994; 1-2

Abstract:

The Code of Marketing Practices of the Pharmaceutical Manufacturers Association of Canada has been amended to ensure that companies’ involvement with continuing health education is at the highest level.

Keywords:
*news story/Canada/regulation of promotion/CME/continuing medical education/Pharmaceutical Manufacturers Association of Canada/Code of Marketing Practices (Can)/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963