Healthy Skepticism Library item: 6526

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

IFPMA: revised marketing code adopted
Health Horizons 1994; (23):14
www.ifpma.rog/hhhs/welcome.htm

Abstract:

The IFPMA revised Code of Pharmaceutical Marketing Practices has been formally approved by the 17th General Assembly of the IFPMA. It is the result of the deliberations of a specialized task force established by the Council of the IFPMA. This revision is part of a continuous ongoing process review by IFPMA’s governing bodies, and the new changes reflect the efforts of the IFPMA’s own constituents to enhance the international self-regulatory role of the IFPMA code. Eight general principles have been developed underlining the scope of the code and the standards of promotion and two sections-one on sales representatives and the other on symposia and congresses-have been enlarged.

Keywords:
*analysis/IFPMA/regulation of promotion/industry perspective/ Code of Pharmaceutical Marketing Practices (IFPMA)/ International Federation of Pharmaceutical Manufacturers Associations/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909