Healthy Skepticism Library item: 6521

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

MSD have promised to cease marketing Periactin as an appetite stimulant
MaLAM International News 1994 Sep; 12:(5):1-2

Abstract:

Merck has ceased to market Periactin as an appetite stimulant but despite this decision the company still believes that there is a substantial body of evidence to justify this use.

Keywords:
*analysis/Pakistan/developing countries/Merck/ appetite stimulants and suppressants/company responses/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/Periactin/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: WEIGHT GAIN AND LOSS/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.