Healthy Skepticism Library item: 6469

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Swanson RW, Hall WG, Jennett PA.
Pharmaceutical representatives--educators or product marketers?
Acad Med 1994 Feb; 69:(2):128-9

Abstract:

A survey investigated the perceptions of pharmaceutical representatives and family physicians regarding the educational and marketing functions of industry representatives and assessed the perceived degree of influence that industry representatives have on family physicians’ prescribing patterns.

Keywords:
*letter to the editor/Canada/primary care doctors/sales representatives/quality of prescribing/ attitude toward promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: SALES REPRESENTATIVES/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING Alberta Drug Industry* Education, Medical, Continuing* Family Practice Marketing of Health Services* Physician's Practice Patterns

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.