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Healthy Skepticism Library item: 646

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wooller HO.
Product information: a pharmaceutical industry perspective
Australian Prescriber 1995; 18:19-20


Abstract:

The approved product information (PI) is an important outcome of the drug registration process and provides the basis for prescribing practice. Thereis increasing emphasis on regular revision and updating to maintain the usefulness of the PI. This has required innovative changes to be made to the drug registration process. The approved PI is a powerful tool in the self-regulation of the pharmaceutical industry, particularly with regard to advertising and promotion. It also limits the indications for which drugs may be subsidised under the Pharmaceutical Benefits Scheme (PBS). The consumer product information (CPI) is based on the approved PI. Although health professionals are not medically or legally constrained by the PI, it is essential for them to be familiar with the PI of drugs prescribed for their patients.

Keywords:
*analysis Australia industry perspective data sheet & approved product information information from companies regulation of promotion INFORMATION FROM INDUSTRY: DOCTORS REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.