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Healthy Skepticism Library item: 6441

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Patel JC.
The gifts and trinkets to doctors: current practice in India and global trends in pharmaceutical industry.
Indian J Med Sci 1994 Jan; 48:(1):20-30


Abstract:

The author kept a record of all of the gifts he received during years 1988-89 and 1990. He reviews gift giving by the industry in the United States, Canada, the United Kingdom and Italy. Finally he discusses sponsored symposia & conferences in India.

Keywords:
*analysis/India/United States/United Kingdom/Canada/Italy/gift giving/sponsored symposia & conferences/developing countries/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT MAIL Advertising* Commerce/economics Commerce/methods* Drug Industry* Economics, Pharmaceutical Ethics, Medical* Fraud/legislation & jurisprudence* Gift Giving* Government Regulation India Internationality Interprofessional Relations Physicians* Social Change

 

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A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.