Healthy Skepticism Library item: 6427

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Broeske PH.
A Drug Company Joins the March Of Penguin Tie-Ins
The New York Times 2006 Nov 6
http://select.nytimes.com/gst/abstract.html?res=F60910FF3A5B0C758CDDA80994DE404482

Abstract:

DISPLAYING ABSTRACT – A new animated movie about a tap-dancing penguin is venturing beyond the Antarctic into uncharted territory — a promotional tie-in to pharmaceuticals. Characters from ‘‘Happy Feet’‘ appear in an extensive advertising campaign, including network and cable commercials, full-page magazine ads and online banner ads, for Roche, promoting its Web …