Healthy Skepticism Library item: 6397

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wolf MS, Davis TC, Tilson HH, Bass PF 3rd, Parker RM.
Misunderstanding of prescription drug warning labels among patients with low literacy.
Am J Health Syst Pharm 2006 Jun 1; 63:(11):1048-55
http://www.ajhp.org/cgi/content/full/63/11/1048

Abstract:

PURPOSE: The common causes for misunderstanding prescription drug warning labels (PWLs) among adults with low literacy were studied. METHODS: A total of 74 patients reading at or below the sixth-grade level and receiving care at the primary care clinic at the Louisiana State University Health Sciences Center in Shreveport were recruited to participate in structured interviews. Patients were asked to interpret and comment on eight commonly used warning labels found on prescription medications. Correct interpretation was determined by expert panel review of patients’ verbatim responses. Qualitative methods were employed to code responses and generate themes regarding the misunderstanding of these PWLs. RESULTS: Among this sample of patients with low literacy skills, rates of correct interpretation for the eight warning labels ranged from 0% to 78.7%. With the exception of the most basic label, less than half of all patients were able to provide adequate interpretations of the warning label messages. Five themes were derived to describe the common causes for misunderstanding the labels: single-step versus multiple-step instructions, reading difficulty of text, use of icons, use of color, and message clarity. Labels were at greater risk for being misunderstood if they included multiple instructions, had a greater reading difficulty, included unfamiliar terms, or used confusing icons that were discordant with text messages. Participants also frequently imposed an incorrect meaning on label colors, which led to further confusion. CONCLUSION: Patients with low literacy skills demonstrated a lower rate of correct interpretation of the eight most commonly used PWLs than did those with higher literacy skills. Multiple-step instructions, reading difficulty of text, the use of icons, the use of color, and message clarity were the common causes of label misinterpretation.

Keywords:
Adult Aged Aged, 80 and over Comprehension* Drug Labeling* Educational Status Female Humans Male Middle Aged Prescriptions, Drug