Healthy Skepticism Library item: 6301

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Flewell MN.
Pharmaceutical sales reps: value beyond samples.
Adv Nurse Pract 2006 Jul 01; 14:(7):18

Keywords:
Advertising Drug Industry/organization & administration* Drug Information Services Gift Giving Humans Interprofessional Relations Marketing of Health Services/organization & administration* Nurse Practitioners/organization & administration* Professional Role*

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963