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Healthy Skepticism Library item: 6264

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Brown D.
Target selection and pharma industry productivity: what can we learn from technology S-curve theory?
Curr Opin Drug Discov Devel 2006 Jul 01; 9:(4):414-8


Abstract:

The number of new drug approvals per annum has been decreasing regularly over the past decade, and changes made 12 to 15 years ago to the research and development approach of the pharmaceutical industry may have contributed to this fall in productivity. In particular, the rapid switch at that time away from an ‘observation-led’ approach toward a ‘hypothesis-led’ approach to target selection may be a key contributing factor to this issue. The strengths and weaknesses of both approaches are analyzed herein, and it is suggested that unsolved weaknesses in both approaches are holding back the productivity of the pharmaceutical/biotechnology industry.

Keywords:
Animals Drug Delivery Systems/methods* Drug Delivery Systems/trends Drug Industry/methods* Drug Industry/trends Humans Technology, Pharmaceutical/methods* Technology, Pharmaceutical/trends

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963