Healthy Skepticism Library item: 6143

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Carvalho MC, Accioly Junior H, Raffin FN.
[Social representations of generic drugs by consumers from Natal, Rio Grande do Norte, Brazil].
Cad Saude Publica 2006 Mar 01; 22:(3):653-61
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-311X2006000300020&tlng=es&lng=en&nrm=iso

Abstract:

This paper aimed to determine the central and peripheral roles of consumers’ social representations concerning generic drugs, establishing mechanisms that could be used to improve policies for this type of medication in Brazil. The research was done from April 2002 to February 2003 in the city of Natal, Rio Grande do Norte, with 400 consumers. The study employed the word association test with the words “generic drug” as the inductive stimulus. Evocation of three words was requested, according to the access strategy to Verges’ Central Nucleus. Data analysis used the EVOC 2000 software and the content analysis proposed by Bardin. The results demonstrated that the central nucleus consisted of the categories price, quality, and pharmaceutical equivalence, while the peripheral system was represented by the categories option, effectiveness, government, social benefit, and accessibility

Keywords:
Attitude of Health Personnel* Brazil Consumer Satisfaction* Drugs, Generic/therapeutic use* English Abstract Humans Pharmacists Professional Role Propaganda