Healthy Skepticism Library item: 6135
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Canadian Health Services Research Foundation.
Direct-to-consumer advertising is educational for patients.
J Health Serv Res Policy 2006 Jul 01; 11:(3):189-90
http://www.ingentaconnect.com/content/rsm/jhsrp/2006/00000011/00000003/art00014?token=00531e73133603c06ca116582a2f4876753375686f4957275c277b422c3167547d74257344502b42092
Keywords:
Advertising/methods*
Consumer Participation*
Drug Industry
Ontario
Patient Education
