Healthy Skepticism Library item: 6113
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Salinsky E.
Effects of food marketing to kids: I'm lovin' it?
Issue Brief Natl Health Policy Forum 2006 Aug 15; (814):1-16
Abstract:
This issue brief reviews key findings and recommendations from the Institute of Medicine study on food marketing and its effects on childhood obesity. The brief describes the childhood obesity epidemic, discusses key trends associated with rising childhood obesity rates, and considers the relative role of marketing practices on diet and obesity within the broader context of complex contributory factors. The brief also summarizes the current legal framework for regulating marketing directed at children;discusses voluntary, self-regulatory mechanisms; and highlights proposals to re-orient marketing practices to combat childhood obesity.
Keywords:
Adolescent
Advertising*
Beverages*
Child*
Child, Preschool
Food*
Government Regulation*
Humans
Marketing*
Obesity/epidemiology
Obesity/prevention & control*
Social Marketing
United States
