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Healthy Skepticism Library item: 6077

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Fonacier L, Charlesworth EN, Spergel JM, Leung DY.
The black box warning for topical calcineurin inhibitors: looking outside the box.
Ann Allergy Asthma Immunol 2006 Jul 01; 97:(1):117-20

Keywords:
Administration, Topical Adult Adverse Drug Reaction Reporting Systems Allergy and Immunology Attitude of Health Personnel Attitude to Health Causality Child Dermatitis, Atopic/drug therapy Drug Labeling* Fear Humans Lymphoma/chemically induced Lymphoma/epidemiology Lymphoproliferative Disorders/chemically induced Neoplasms/chemically induced* Neoplasms/epidemiology Patient Acceptance of Health Care Patients/psychology Physicians/psychology Quality of Life Skin Neoplasms/chemically induced Skin Neoplasms/epidemiology Societies, Medical Tacrolimus/administration & dosage Tacrolimus/adverse effects* Tacrolimus/analogs & derivatives* Tacrolimus/pharmacology Tacrolimus/therapeutic use

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963