Healthy Skepticism Library item: 606

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McLaren S.
Cause and effect: prescription drug advertising goes under the microscope
Can Pharm JCan Pharm JCan Pharm J 1996; 129:(5):26-30

Keywords:
*analysis Canada DTCA direct-to-consumer advertising industry perspective Health Protection Branch Consumers’ Association of Canada Pharmaceutical Manufacturers Association of Canada patient groups Medical Reform Group consumer behaviour & knowledge consumer groups ATTITUDES REGARDING PROMOTION: CONSUMERS PATIENTS ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS ATTITUDES REGARDING PROMOTION: INDUSTRY ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING SPONSORSHIP: PATIENT AND CONSUMER ORGANIZATIONS

Notes:

The article discusses the pros and cons of direct-to-consumer advertising of prescription drugs from various points of view: drug manufacturers, consumer and patient groups, Health Protection Branch and the Medical Reform Group, a group of left-wing Ontario physicians.