Healthy Skepticism Library item: 6050

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

GE Healthcare launches multiphase advertising effort.
Profiles Healthc Commun 2006 May-Jun 01; 22:(3):11-9,

Abstract:

GE Healthcare has launched a multi-phase marketing campaign aimed at promoting the technological breakthroughs and state-of-the-art equipment that it provides hospitals and health systems to ensure that patients are given the best care possible. The campaign boasts four new commercials and an interactive Web site designed to illustrate healthy living on a global scale.

Keywords:
Advertising* Biomedical Technology/trends* Humans Industry/organization & administration* Internet Television United States World Health*