Healthy Skepticism Library item: 6049

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kids are different.
Profiles Healthc Commun 2006 May-Jun 01; 22:(3):20-4,

Abstract:

Medical University of South Carolina Children’s Hospital is embarking on a campaign called Kids Are Different that targets the state’s parents and caregivers. The effort promotes the entire facility and positions the hospital as the most comprehensive center in South Carolina that is also home to the region’s only intensive neonatal unit. Television spots and print and billboard ads are currently running. The promotion is slated to run through the end of the year.

Keywords:
Advertising Child Child, Preschool Hospitals, Pediatric/organization & administration* Hospitals, Pediatric/standards Hospitals, University/organization & administration* Hospitals, University/standards Humans Infant Marketing of Health Services/methods* Newspapers South Carolina Television