corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 6012

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Tougher regime for weight loss pills
Pharma In Focus 2006 Sep 4
http://www.pharmainfocus.com.au/news.asp?newsid=1321


Full text:

Tougher regime for weight loss pills

http://www.pharmainfocus.com.au/news.asp?newsid=1321

Posted 4 September 2006

All products that make claims about weight loss may have to registered
rather than simply listed according to a proposal under regulatory
consideration.

The proposal is one being considered by a working party established to
review advertising for weight loss products, following concerns that
some listed products are making false claims.

A recent Therapeutic Goods Advertising Code Council (TGACC) meeting
formed the committee comprising pharma and food industry, and
advertising representatives to review the situation and make
recommendations to the council.

One proposal to be considered by the committee, according to the
Complementary Healthcare Council of Australia (CHC), is that products
making weight loss claims should be registered rather than listed with
the Therapeutic Goods Administration (TGA).

Other options, according to the Australian Self-Medication Industry
(ASMI), include a New Zealand approach where weight loss claims are not
allowed, and another approach that only permits claims for weight
management rather than weight loss.

ASMI marketing and development director Chris Arblaster said the
Therapeutic Goods Administration (TGA) was initially requested to
undertake a review of claims in the weight loss category. But they said
this would be difficult as it was only possible on a product by product
basis, he said. The TGA reassured the council that more than 20% of
listed products underwent a post market evaluation for their claims, he
said.

TGACC remains concerned about advertising claims being made for many
listed weight loss products and in the interests of consumer protection,
believes the current situation requires review,” Mr Arblaster said.

ASMI remains committed to the concept of truth in advertising and an
evidence based approach to all claims for all products.”

CHC executive director Dr Tony Lewis said the CHC, which argued against
the proposition for registration rather than listing of weight loss
products, would be on the working party.

“The sub-committee has not yet had a meeting. It will make
recommendations back to the TGACC which will then be considered,” Dr
Lewis said.

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963