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Healthy Skepticism Library item: 5945

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tite L, Schroter S.
Evidence based publishing.
BMJ 2006 Aug 19; 333:(7564):366
http://bmj.bmjjournals.com/cgi/content/short/333/7564/366?etoc%3e


Abstract:

Science is based on experimentation and data. Yet ironically the publishing of science has been largely based on faith, not study. The evidence based movement is transforming medicine, so why shouldn’t the same thinking now transform publishing? At the BMJ Publishing Group we are taking a scientific approach to our own work, in pursuit of our vision of becoming an evidence based publisher. Evidence based publishing means studying the way we do things, objectively appraising our own practices in pursuit of better solutions, and following the same rigorous standards in our business that we demand from the science we publish.

The importance of evidence based publishing reaches beyond business practice. By getting a better understanding and trying to overcome the shortcomings of our own editorial work, we hope to present better science and thereby help to improve the work of doctors. To these ends the BMJ Publishing Group has …..

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.