Healthy Skepticism Library item: 5914
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Weintraub A.
Up Front :The Big Picture : Web Meds : Big Pharma spends $13.8 billion on internet ads in the first quarter, up slightly from a year earlier.
Business Week 2006 Jul 3
http://www.businessweek.com/magazine/content/06_27/c3991004.htm?chan=search
Full text: THE BIG PICTURE ( half way down page)
Web Meds : Big Pharma spends $13.8 billion on internet ads in the first quarter, up slightly from a year earlier. Looks like money well spent. doctors grant 87% of patient requests for specific drugs and many patients consult the Web for guidance.
0627_13upfro.gif – see website for details
By Arlene Weintraub
