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Healthy Skepticism Library item: 5910

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Greenwald M.
Interacting with the pharmaceutical industry.
CMAJ 1994 Sep 15; 151:(6):731
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=8087745


Abstract:

The silent majority of medical practitioners appear to have a much healthier and workable relationship with the pharmaceutical industry than do the people that Dr. Guyatt represents. In discussions with future physicians at all levels of training they were extremely disturbed by the patronizing attitude of “academicians.” In order to teach trainees how to deal with the pharmaceutical industry there should be exposure to their representatives and the information that they provide so that the trainees can exercise their critical appraisal skills.

Keywords:
*letter to the editor/Canada/guidelines, discussion of/ relationship between physicians in training and industry/ attitude toward industry/ physicians in training/ATTITUDES REGARDING PROMOTION: PHYSICIANS IN TRAINING/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/REGULATION, CODES, GUIDELINES: CONTACT WITH MEDICAL STUDENTS AND HOSPITAL STAFF Drug Industry* Education, Medical Faculty, Medical* Humans Interprofessional Relations* Medical Staff, Hospital Physicians*

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963