Healthy Skepticism Library item: 5909

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gesensway D.
Dealing with the new breed of detailers: the drug industry wants to be your ‘essential medical educator’
ACP Observer 1994; 14:(8):8-9

Abstract:

In light of downsizing in the pharmaceutical industry and the changing health care marketplace, rethinking the job and pitch of the drug detailer has become one key way the industry is retooling its image, reconfiguring its operations and redefining its role in the market. The goal of the industry is to position itself as an essential medical educator. However, physicians have to carefully weigh the information that they receive from detailers.

Keywords:
*news story/United States/sales representatives/value of promotion/source of information/doctors/quality of information/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL STRATEGIES: INDUSTRY/PROMOTIONAL TECHNIQUES: DETAILING