Healthy Skepticism Library item: 5669

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mahecha LA.
Rx-to-OTC switches: trends and factors underlying success.
Nat Rev Drug Discov 2006 May 01; 5:(5):380-5
http://www.nature.com/nrd/journal/v5/n5/abs/nrd2028.html

Abstract:

The US Food and Drug Administration defines an Rx-to-OTC switch as over-the-counter (OTC) marketing of a drug product that was once a prescription (Rx) drug for the same indication, with the same strength, dose, duration of use, dosage form, population and route of administration. Here, we examine the rationale behind switches, the process of switches and historical case studies of switches in the United States to understand the factors for success and expected future trends

Keywords:
Advertising Drug Industry/trends Drugs, Non-Prescription*/economics Patents Prescriptions, Drug*/economics United States United States Food and Drug Administration