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Healthy Skepticism Library item: 5666

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Ruel MD.
Using race in clinical research to develop tailored medications. Is the FDA encouraging discrimination or eliminating traditional disparities in health care for African Americans?
J Leg Med 2006 Jun 01; 27:(2):225-41
http://taylorandfrancis.metapress.com/(nhajxw55xm42kfmxadioudb5)/app/home/contribution.asp?referrer=parent&backto=issue,4,6;journal,1,26;linkingpublicationresults,1:102467,1

Keywords:
African Americans/genetics* Clinical Protocols Clinical Trials/legislation & jurisprudence* Drug Approval/legislation & jurisprudence Drug Combinations Drug Industry/economics Drug Industry/legislation & jurisprudence* Drugs, Investigational Heart Failure, Congestive/drug therapy Heart Failure, Congestive/ethnology Humans Hydralazine/therapeutic use Isosorbide Dinitrate/therapeutic use Patient Selection* Pharmacogenetics/legislation & jurisprudence* Prejudice* Socioeconomic Factors Supreme Court Decisions Treatment Outcome United States United States Food and Drug Administration* Vasodilator Agents/therapeutic use

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963