Healthy Skepticism Library item: 5625

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

What if there were a Sales Training Organization that really understood your business? At last there IS! Welcome to Pharmaceutical Sales Rep Training by mmdi.
Pharmaceutical Rep Training 2006 Jul 22
http://www.pharmaceuticalreptraining.com/index.html

Notes:

Ralph Faggotter’s Comments:

Doctors who still naiively belive they are just having a friendly chat with their matey or flirtacious drug rep, should take a look at websites like ‘Pharmaceutical Rep Training ‘ and realise that they are the subject of a highly effective branch of psychology devoted specifically to encouraging them to prescribe more of ‘the right’ drugs.
for example from http://www.pharmaceuticalreptraining.com/pharmaceutical_sales_rep_training_programs.html –

“ Art of Closingâ„¢
This is the only program on closing which addresses the specifics and realities of the pharmaceutical industry. The program addresses the techniques for closing physicians in today’s managed care environment. The difficulty in closing is examined from the perspective of the sales professional and the physician.”

By ‘closing’ them mean getting the doctor to agree to do what they want.
It’s all too easy!

Full text: What if there were a Sales Training Organization that really understood your business?

At last there IS!
Welcome to Pharmaceutical Sales Rep Training by mmdi.

Why mmdi?

1. Because you have invested huge sums of money in building a top-drawer sales team and rely upon them as the backbone of your relationship with your customer. 2. Because we know, like you know, that: * Representatives’ efficiency is being rapidly eroded by decreased physician access and attention. * The role of many representatives has been reduced in recent years; a trend that clearly needs to be reversed. * The training of representatives in sales skills is becoming increasingly important, and generic off-the-shelf sales training packages do not meet the unique needs of the pharmaceutical sales professional.

We focus on the real world of the pharmaceutical representative of 2003 and beyond.

That reality:

* There are approximately 625,000 physicians. * There are about 80,000 sales representatives. * Of those 625,000 physicians, about 125,000 are the desired high-volume-prescribers (HVP’s). * There are still 80,000 representatives! * Most sales calls last from 4-5 minutes with about 2 minutes of actual ‘selling-time’.

Training…the most basic

Contact Us Today!
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Gsales managers and sales directorsiven the above, how does your team of sales professionals:

* Maximize their limited amount of physician selling time? * Utilize more efficient selling techniques? * Stand out from the crowd?

Please take a few moments to review our list of programs offered and feel free to contact us for any further questions or comments.

mmdi