Healthy Skepticism Library item: 546
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Lexchin J.
Recent progress in drug advertising
Can Fam Physician 1997; 43:1041-1042
Keywords:
*letter to the editor
Canada
journal advertisements
Pharmaceutical Advertising Advisory Board (Can)
references
regulation of promotion
DTCA
direct-to-consumer advertising
preclearance of advertisements
PROMOTIONAL TECHNIQUES: USE OF REFERENCES
Notes:
Lexchin defends the analysis of the quality of references in journal advertisements as a marker for the adequacy of regulation of promotion by the Pharmaceutical Advertising Advisory Board. He also notes that the response by McElwain ignored the distinction between advertising and information in direct-to-consumer advertising.
Reply to: Mark McElwain, Canadian Family Physician 1997;43:1041.
ProCite field5: Letter to the editor
