Healthy Skepticism Library item: 5455

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Musacchio R, Hunkler R
More Than a Game of Keep Away
Pharmaceutical Executive 2006 Jul 7;
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=323311

Abstract:

The PDRP takes effect in July. The AMA explains how individual doctors can keep their prescribing habits safe from reps, and how pharma can keep using the anonymous data-if the industry polices itself

Keywords:
Prescribing, data,industry, pharmaceutical,marketing