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Healthy Skepticism Library item: 5404

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Vinicky JK, Edwards SS, Orlowski JP.
Conflicts of interest, conflicting interests, and interesting conflicts.
J Clin Ethics 1995 Win 01; 6:(4):358-66

Keywords:
Aged Beneficence Biomedical Research* Conflict of Interest* Dissent and Disputes Editorial Policies* Ethicists Ethics Committees Ethics, Medical* Female Group Processes Health Maintenance Organizations/organization & administration Health Maintenance Organizations/standards Humans Information Dissemination Interprofessional Relations Moral Obligations Peer Review, Research Physician-Patient Relations Publishing/standards Right to Die Social Justice Social Responsibility Social Values United States Withholding Treatment

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963