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Healthy Skepticism Library item: 5358

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Boseley S.
Report reveals tricks of pharmaceutical trade
Guardian Weekly (UK) 2006 Jun 26
http://www.guardian.co.uk/guardianweekly/story/0,,1807960,00.html

Keywords:
Consumers International, Branding the Cure, lifestyle diseases, disease mongering, promotion, marketing, impotence, Pfizer, Eli Lilly, Wyeth, key opinion leaders

 

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