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Healthy Skepticism Library item: 5334

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Frantz S.
How to avoid another 'Vioxx'.
Nat Rev Drug Discov 2005 Jan 01; 4:(1):5-7
http://www.nature.com/news/2004/041220/pf/nrd1629_pf.html

Keywords:
Anti-Inflammatory Agents, Non-Steroidal/adverse effects Anti-Inflammatory Agents, Non-Steroidal/therapeutic use Cerebral Infarction/etiology Clinical Trials Cyclooxygenase Inhibitors/adverse effects Cyclooxygenase Inhibitors/therapeutic use Drug Industry Drug Monitoring/methods* Drug Monitoring/standards* Drug Monitoring/trends Federal Government Forecasting Humans Lactones/adverse effects* Lactones/therapeutic use Myocardial Infarction/etiology Product Surveillance, Postmarketing/methods Product Surveillance, Postmarketing/standards Risk Sulfones/adverse effects* Sulfones/therapeutic use Time Factors United States United States Food and Drug Administration

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963