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Healthy Skepticism Library item: 5246

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Paulshock BZ.
Single-drug therapy for hypertension in men.
N Engl J Med 1993 Sep 30; 329:(14):1044-5


Abstract:

At the same time that the author received the New England Journal of Medicine containing an article on the drug treatment of hypertension she also received a box that described the study’s results in more than was possible in the original published paper. Publication of the box of information was made possible by an “educational grant from Marion Merrell Dow” the maker of diltiazem, the drug that was recommended in the article. The mailing included an offer of up to 20 educational slides.

Keywords:
*letter to the editor/United States/Marion Merrell Dow/ direct mail/ information from companies/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES Antihypertensive Agents/therapeutic use* Diltiazem/administration & dosage Diltiazem/economics Diltiazem/supply & distribution Humans Hypertension/drug therapy* Male

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.