Healthy Skepticism Library item: 5241

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Morrissy J.
Pharmaceutical ads under editorial control: is it necessary?
Canadian Family Physician 1993; 39:1325

Abstract:

An advertisement for the smoking sessation product Habitrol contains two references, one of which is generally not available and the second refers more to the role of the doctor than the product. Moreover, the product is not very effective. Don’t the publishers of journals have some ethical responsibility to exert control over the advertising that they accept?

Keywords:
*letter to the editor/Canada/journal advertisements/references/quality of information/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: USE OF REFERENCES

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.