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Healthy Skepticism Library item: 524

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Sanders HD.
Physician-detailer interaction—I.
Can J Clin Pharmacol 1997; 4:(1):9


Abstract:

Physicians have a penchant for “reaching” into the sample cupboard for the newest package left by the sales representative. If doctors were to refuse to accept samples then much of the influence of detailers would be lost.

Keywords:
*letter to the editor drug samples sales representatives quality of prescribing new drugs attitude toward promotion ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE PROMOTIONAL TECHNIQUES: DETAILING PROMOTIONAL TECHNIQUES: SAMPLES

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.