Healthy Skepticism Library item: 5222
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Rickels K.
Consumer advertising can be misleading.
PLoS Med 2006 Feb 01; 3:(2):e119
http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371/journal.pmed.0030119
Keywords:
Advertising*
Consumer Participation*
Cost Control
Drug Costs
Drug Industry*
Drugs, Generic
Humans
Patents
