Healthy Skepticism Library item: 5220
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Oestreicher P, Warner T.
Point: Biotech needs direct to consumer communications.
Nat Biotechnol 2006 Mar 01; 24:(3):265-6
http://www.nature.com/nbt/journal/v24/n3/full/nbt0306-265b.html
Keywords:
Advertising/methods*
Advertising/trends
Biotechnology/organization & administration*
Consumer Participation/methods*
Drug Industry/organization & administration*
Marketing/methods*
Marketing/organization & administration*
United States
