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Healthy Skepticism Library item: 5172

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Merikangas JR.
Changing over-the-counter drugs while retaining the brand name.
Ann Intern Med 1993 Jun 15; 118:(12):988
http://www.annals.org/cgi/content/full/118/12/988


Abstract:

Warner-Lambert has changed the composition of Anusol suppositories (for the treatment of hemorrhoids) without changing the name of the product.

Keywords:
*letter to the editor/United States/Anusol/Warner-Lambert/ over-the-counter medications/ drug names/change in drug contents/ETHICAL ISSUES IN PROMOTION: DRUG NAME


Notes:

Reply from: Michael Weintraub, Annals of Internal Medicine 1993;118:988; Harvey L. Dickstein, Annals of Internal Medicine 1993;118:988.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.