Healthy Skepticism Library item: 5028

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Leufkens HG, Urquhart J.
Prescriber profile and postmarketing surveillance.
Lancet 1993 Nov 6; 342:(8880):1178

Abstract:

In the Netherlands, as in the United Kingdom, the same grossly disproportionate share of prescriptions for new drugs comes from a very few doctors. Promotional postmarketing surveillance was hardly done for the drugs that the authors studied so that would not account for the difference. The authors have also recorded heavy prescribing of successive new drugs by the same physicians which they interpret as reflecting differential susceptibilities to the promotional process.

Keywords:
*letter to the editor/*analytic survey/Netherlands/United Kingdom/ analysis of prescribing pattern/ postmarketing research/new drugs/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE Humans Netherlands Pharmaceutical Preparations* Product Surveillance, Postmarketing