Healthy Skepticism Library item: 4980
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Dyer O.
Disease awareness campaigns turn healthy people into patients.
BMJ 2006 Apr 15; 332:(7546):871
http://bmj.bmjjournals.com/cgi/content/full/332/7546/871
Keywords:
Advertising
Drug Industry
Health Promotion*
Humans
Marketing
Mass Media
Patients*
