Healthy Skepticism Library item: 4894
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Moynihan R.
The intangible magic of celebrity marketing.
PLoS Med 2004 Nov; 1:(2):e42
http://www.pubmedcentral.gov/articlerender.fcgi?tool=pubmed&pubmedid=15578110
Keywords:
Advertising*
Conflict of Interest
Drug Industry
Famous Persons*
Humans
Marketing of Health Services*
United States
