Healthy Skepticism Library item: 4880
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Longest BB Jr, Rohrer WM.
Communication between public health agencies and their external stakeholders.
J Health Hum Serv Adm 2005 Fal; 28:(2):189-217
Abstract:
Effective communication between public health agencies and their external stakeholders is vital to the agencies, as well as to those they serve. Agency leaders must obtain information from stakeholders and provide information to them. A process is described whereby agencies can systematically obtain necessary information from external stakeholders, and three of the most important forms of communications are described through which an agency provides information to stakeholders: promotion of the agency, advocacy, and social marketing. Barriers to effective communication of the interpersonal, personality, organizational, operational, skill/knowledge, attitude, and nature-of-information types are described, and guidelines are provided for minimizing the impact of these barriers.
Keywords:
Communication Barriers
Humans
Information Dissemination
Interdisciplinary Communication*
Interinstitutional Relations*
Investments
Models, Organizational
Organizational Objectives
Persuasive Communication
Professional Competence
Program Evaluation
Public Health Administration/standards*
Public Relations*
Social Marketing
