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Healthy Skepticism Library item: 4863

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Pfizer and Humana join forces on new Medicare Health Support Program.
Dis Manag Advis 2006 Jan; 12:(1):8-9,


Abstract:

Two health care giants join forces to offer ground-breaking Medicare program. The seventh of eight pioneering Medicare Health Support programs is now underway with the launch of Green Ribbon Health, a Tampa, FL-based company formed by Pfizer and Humana in an attempt to take advantage of the depth of DM experience that each has to offer in caring for a highly complex Medicare population.

Keywords:
Cooperative Behavior* Disease Management Drug Industry* Health Maintenance Organizations* Humans Medicare* Nurse-Patient Relations Pilot Projects* United States

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963