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Healthy Skepticism Library item: 4849

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wogart JP, Calcagnotto G.
Brazil's fight against AIDS and its implications for global health governance.
Healthc Q 2006; 9:(1):76-89


Abstract:

The paper traces Brazil’s efforts to fight AIDS in the last 20 years. The analysis concentrates on the efforts to combat and prevent the deadly infectious disease through ingenious efforts of private citizens, government agencies, national and international NGOs, which challenged multinational companies, international organizations and foreign governments. While the investigation led to a positive evaluation of the joint efforts in managing the threat, it is made clear that the fight against the HIV/AIDS virus is far from over in Brazil and will have to be strengthened on the local, national and international level.

Keywords:
Acquired Immunodeficiency Syndrome/epidemiology Acquired Immunodeficiency Syndrome/prevention & control* Anti-Retroviral Agents/economics Anti-Retroviral Agents/supply & distribution Brazil/epidemiology Communicable Disease Control/organization & administration* Communicable Disease Control/trends Developed Countries/economics Developing Countries/economics Drug Industry/economics Drugs, Generic/economics Drugs, Generic/supply & distribution Government Agencies Health Policy/trends* Humans Intellectual Property Interinstitutional Relations* International Cooperation* Negotiating Organizations, Nonprofit Private Sector/organization & administration Public Sector/organization & administration

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963