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Healthy Skepticism Library item: 4826

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Openshaw MS.
The economics of prescription drug prices, government intervention, and the importation of drugs from Canada.
Nurs Econ 2005 Nov-Dec; 23:(6):307-11,


Abstract:

Popular attention has focused on the skyrocketing health care costs in the United States and specifically on increasing insurance and prescription drug prices. Individuals and some local governments have advocated importing price-controlled prescription drugs from Canada to help ease the financial burden. What effects would this have on consumer prices, drug companies’ incentives, and the development of new medications?

Keywords:
Canada Commerce/economics Cost Control Decision Support Techniques Drug Costs/statistics & numerical data* Drug Industry/organization & administration Drug and Narcotic Control/organization & administration* Drugs, Generic/economics Government Regulation* Health Expenditures/statistics & numerical data Humans Internationality* Marketing of Health Services/organization & administration Models, Econometric Motivation National Health Programs/economics Patents Pharmacies/organization & administration Power (Psychology) Prescriptions, Drug/economics* Professional Autonomy Rate Setting and Review/organization & administration United States

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963