Healthy Skepticism Library item: 4797
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Chandra A, Miller M.
A closer look at the concept, historical overview, and value of direct-to-consumer advertising of prescription drugs.
Hosp Top 2005 Fall; 83:(4):32-6
Keywords:
Advertising/history
Advertising/methods*
Consumer Participation*
Drug Industry*
History, 20th Century
Humans
United States
