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Healthy Skepticism Library item: 4726

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kirkwood L.
An artist's perspective on body image, the media, and contemporary society.
J Nutr Educ Behav 2005 Nov-Dec; 37:


Abstract:

The purpose of The Body Image Project is to help in the fight to change the way we look at ourselves and at others. By using the human body as subject matter, I am trying to focus on aesthetic appreciation of the human form and to deal with self-worth by exploring the concept of beauty. Unfortunately, our culture has become obsessed with the image and keeping up appearances. Furthermore, we are letting the so-called beauty industry and corporate America define reality for us, and encouraging body hatred is an extremely lucrative business. But there are more valid and health-promoting ways to define beauty and reality. We must educate ourselves to recognize that advertising is not a slice of reality. We need to quit giving other people permission to define who we are and what we are worth. We need to begin to see healthy bodies as the ideal, and we need to make clear that good health is not defined by size; it is a state of physical, mental, and social well-being. Change can happen, but it will take a concerted effort by many people. This project needs your help.

Keywords:
Advertising Art* Body Image* Body Weight/physiology* Female Humans Male Mass Media* Self Concept

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.