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Healthy Skepticism Library item: 4687

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Dickstein , H .
Changing over-the-counter drugs while retaining the brand name
Annals of Internal Medicine 1993; 118:988


Abstract:

Anusol suppositories conform to federal regulations regarding the marketing of anorectal drugs. When the contents of this product were changed the principal display panel of the folding carton was flagged appropriately to alert consumers of the changes.

Keywords:
*letter to the editor/United States/Anusol/Warner-Lambert/industry perspective/drug names/ labeling/change in drug contents/National Drug Manufacturers Association (US)/ over-the-counter medications/ETHICAL ISSUES IN PROMOTION: DRUG NAME/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION


Notes:

reply to: James R. Merikangas, Annals of Internal Medicine 1993;118:988.
Conflict of interest: Dr. Dickstein works for Warner-Lambert.

 

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A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.