Healthy Skepticism Library item: 4676

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Braithwaite , J .
Transnational regulation of the pharmaceutical industry
Annals of the American Academy of Political and Social Science 1993; 525:12-30

Abstract:

While the pharmaceutical industry arguably has the worst record of serious corporate crime of any industry, international law evasion rather than outright law violationhas been the biggest problem in the industry. To understand how these problems can be and are being brought under control, a legal-pluralist analysis is needed that decenters criminal enforcement by the state. Consumer and professional activism and a variety of levels of self-regulation in combination with state, regional, and international regulation are all important to understanding how progress is possible. Creative work within this web of controls can actually transform lowest-common-denominator regulation into highest-common-factor regulation and self-regulation when actors are capable of thinking strategically in world-system terms.

Keywords:
*analysis/regulation of promotion/Medical Lobby for Appropriate Marketing/ MaLAM/enforcement pyramid/developing countries/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: CONSUMER GROUPS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION