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Healthy Skepticism Library item: 4656

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Ethics case study: should drug makers support continuing medical education
American College of Physicians Observer 1993; 13:(6):1,12-13


Abstract:

Arguments are presented against and in favour of drug company supported continuing medical education. The expense of such programs may increase the cost of drugs and support by companies may influence the content of programs. On-the-other hand, refusing funding could place the medical staff at hospitals at a disadvantage since they would be deprived of a source of CME and their patients would lose out.

Keywords:
*analysis/continuing medical education/CME/consumer drug prices/drug samples/doctors/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION DISGUISED: SUPPORT FOR CME/REGULATION, CODES, GUIDELINES: ACADEMIC INSTITUTIONS

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963